AI Shelf Index · 2026 holiday shopping season
Altberg AI shopping shelf share
🏃 Fitness & Outdoor · 🇬🇧 UK · updated 12 Oct 2026
Standing
#18
Fitness & Outdoor · UK
Shelf-share
1.4%
of UK answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Gymshark
5.9%
Sweaty Betty
5.8%
Brooks
5.8%
Adanola
5.5%
HOKA
5.4%
WalkingPad
4.3%
Altberg
1.4%
The shoppers Altberg wins
The same answers, sliced by the shopper the question implies — where Altberg ranks best.
Where Altberg wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#47
0.2%
Research
—
not surfaced
Comparison
#19
1.5%
Validation
#11
2.7%
Purchase
—
not surfaced
Where the engines differ
What AI says about Altberg
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed premium
25% mid, 75% premium
“Best “buy once, keep for years”: Altberg Tethera A particularly good UK option if you walk frequently.”
ChatGPT
“🥉 Altberg Tethera (correct width fitting) — best long-term investment A couple of details would help fine-tune the recommendation: - Are your feet wide all over, or mainly wide at the toes/bunion area?”
ChatGPT
“Best premium choice: Altberg Tethera A very different proposition.”
ChatGPT
“Altberg (G-Fit Range) – Widely praised on UK forums as the holy grail for British wide feet.”
Google AI Mode
Products AI names
The specific Altberg items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Altberg.
How to read this
Bar is how often that brand is recommended in the same answer as Altberg, relative to the rest.
Slingso Managed Outcomes
How would Altberg grow its revenue from the AI Shopping Channel?
Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →
Prefer email? Send a note.
Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Altberg.