AI Shelf Index · 2026 holiday shopping season
Dog Standards AI shopping shelf share
🐾 Pet Supplies · 🇨🇦 CA · updated 12 Oct 2026
Standing
#44
Pet Supplies · CA
Shelf-share
0.4%
of CA answers
Sentiment
78%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Purina
9.1%
Open Farm
6.1%
Nutrience
5.3%
Royal Canin
5.2%
Litter-Robot
4.1%
Hill's
3.5%
Dog Standards
0.4%
The shoppers Dog Standards wins
The same answers, sliced by the shopper the question implies — where Dog Standards ranks best.
Where Dog Standards wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#33
0.5%
Research
#24
0.7%
Comparison
#25
1.0%
Validation
#33
0.6%
Purchase
#52
0.4%
Where the engines differ
What AI says about Dog Standards
Observed from the answers themselves — not a score.
Sentiment
78% positive · no negative mentions
Price framing
framed premium
38% mid, 63% premium
“(Inception) - Dog Standards — another Canadian fresh/gently cooked option that shows up in Canadian retail listings.”
ChatGPT
“Dog Standards** : A fantastic Canadian fresh-cooked option offering vet-formulated, human-grade recipes (like their Fresh Canadian Turkey with Pumpkin & Kale ) that ship directly to your door with zero extra supplemen...”
Google AI Mode
“Fresh / Gently Cooked Subscription & Commercial Brands The Vibe: Human-grade, vet-formulated, gently cooked meals shipped frozen (e.g., Canadian options like Dog Standards or popular North American fresh delivery serv...”
Google AI Mode
“Dog Standards What it is: Premium, human-grade, vet-formulated gently cooked** recipes made right here in Canada for dogs who do better with lightly cooked food instead of raw.”
Google AI Mode
Products AI names
The specific Dog Standards items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Dog Standards.
How to read this
Bar is how often that brand is recommended in the same answer as Dog Standards, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Dog Standards.