AI Shelf Index · 2026 holiday shopping season
Tatcha AI shopping shelf share
🧴 Skincare · 🇨🇦 CA · updated 12 Oct 2026
Standing
#73
Skincare · CA
Shelf-share
0.1%
of CA answers
Sentiment
67%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
Marcelle
10.3%
COSRX
9.0%
CeraVe
8.6%
La Roche-Posay
5.8%
Beauty of Joseon
5.4%
The Ordinary
5.1%
Tatcha
0.1%
The shoppers Tatcha wins
The same answers, sliced by the shopper the question implies — where Tatcha ranks best.
Where Tatcha wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#50
0.2%
Research
—
not surfaced
Comparison
—
not surfaced
Validation
#69
0.0%
Purchase
—
not surfaced
Where the engines differ
What AI says about Tatcha
Observed from the answers themselves — not a score.
Sentiment
67% positive · no negative mentions
Price framing
framed premium
100% premium
“Tatcha : For Makeup Prep:** Lightweight, rich creams that absorb fast without heavy greasiness (or luxury picks like Tatcha ) create a smooth canvas that prevents makeup from clinging to dry patches.”
Google AI Mode
“Tatcha — luxury moisturizers and hydrating products, though the price is high.”
ChatGPT
Products AI names
The specific Tatcha items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Tatcha.
How to read this
Bar is how often that brand is recommended in the same answer as Tatcha, relative to the rest.
Tatcha on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Tatcha.