AI Shelf Index · 2026 holiday shopping season
Shelta AI shopping shelf share
🏃 Fitness & Outdoor · 🇦🇺 AU · updated 12 Oct 2026
Standing
#69
Fitness & Outdoor · AU
Shelf-share
0.3%
of AU answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
HOKA
6.2%
Asics
5.9%
LSKD
4.3%
Everfit
3.8%
Brooks
3.7%
Coleman
3.5%
Shelta
0.3%
The shoppers Shelta wins
The same answers, sliced by the shopper the question implies — where Shelta ranks best.
Where Shelta wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#14
1.9%
Research
—
not surfaced
Comparison
—
not surfaced
Validation
#10
2.3%
Purchase
—
not surfaced
Where the engines differ
What AI says about Shelta
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
13% budget, 88% mid
“Shelta Cottesloe 200cm — another one I'd watch for a sale.”
ChatGPT
“Current Australian listings show the Shelta around $100 and Decathlon around $53–70, so a genuine sale should make them particularly compelling.”
ChatGPT
“Even Shelta warns that beach umbrellas should be lowered in windy conditions.”
ChatGPT
“(Shelta) - Decathlon Paruv — budget option: At around $53 currently, it's considerably cheaper than the Shelta options.”
ChatGPT
Products AI names
The specific Shelta items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Shelta.
How to read this
Bar is how often that brand is recommended in the same answer as Shelta, relative to the rest.
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Shelta.