AI Shelf Index · 2026 holiday shopping season
AMMSUN AI shopping shelf share
🏃 Fitness & Outdoor · 🇦🇺 AU · updated 12 Oct 2026
Standing
#33
Fitness & Outdoor · AU
Shelf-share
0.7%
of AU answers
Sentiment
78%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
HOKA
6.2%
Asics
5.9%
LSKD
4.3%
Everfit
3.8%
Brooks
3.7%
Coleman
3.5%
AMMSUN
0.7%
The shoppers AMMSUN wins
The same answers, sliced by the shopper the question implies — where AMMSUN ranks best.
Where AMMSUN wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#9
2.5%
Research
—
not surfaced
Comparison
—
not surfaced
Validation
#19
1.3%
Purchase
—
not surfaced
Where the engines differ
What AI says about AMMSUN
Observed from the answers themselves — not a score.
Sentiment
78% positive · no negative mentions
Price framing
framed mid
14% budget, 71% mid, 14% premium
“AMMSUN 6.5ft — specifically has a sand anchor, tilt and vent, which are useful features for breezier beaches.”
ChatGPT
“If wind resistance is the #1 priority, the AMMSUN is more interesting because it comes with a dedicated sand anchor; Finder also rated the AMMSUN as its best-for-wind option.”
ChatGPT
“Heavy Duty 2.3m/8ft Vented Beach Umbrellas (Various brands like Ammsun or Direct On Sale)** : Look for specs highlighting a reinforced aluminium/powder-coated pole, 8 heavy-duty fibreglass ribs, and a top wind-vent.”
Google AI Mode
Products AI names
The specific AMMSUN items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as AMMSUN.
How to read this
Bar is how often that brand is recommended in the same answer as AMMSUN, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with AMMSUN.