AI Shelf Index · 2026 holiday shopping season

Rocket AI shopping shelf share

🍳 Kitchen · 🇨🇦 CA · updated 12 Oct 2026

Standing

#76

Kitchen · CA

#33 outside top 40

Shelf-share

0.1%

of CA answers

0.1% 0.1%

Sentiment

50%

positive

No week-to-week change larger than the variation between readings.

Who's on the kitchen shelf

1 Ninja
16.3%
2 Breville
9.1%
3 Cosori
7.6%
4 De'Longhi
4.9%
5 Chefman
3.4%
6 Philips
3.3%
⋯
76 Rocket
0.1%

The shoppers Rocket wins

The same answers, sliced by the shopper the question implies — where Rocket ranks best.

Where Rocket wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#38

0.4%

Research

—

not surfaced

Comparison

—

not surfaced

Validation

—

not surfaced

Purchase

—

not surfaced

Where the engines differ

ChatGPT
0.0%
Google AI Mode
0.1%

What AI says about Rocket

Observed from the answers themselves — not a score.

Sentiment

50% positive · 50% negative

Price framing

framed mid

50% mid, 50% premium

“What I would not buy for you I wouldn't make the Rocket Appartamento TCA your “buy once” machine.”

ChatGPT

“[Rocket Appartamento TCA]() $2,932.50 It's gorgeous and perfectly capable, but it's a heat-exchanger machine rather than the dual-boiler platform I'd want if you're deliberately investing in a long-term espresso setup.”

ChatGPT

“Rocket Appartamento (Nera / Series) The Vibe:** Classic E61 commercial group head, Italian heat-exchanger craftsmanship, and gorgeous polished steel aesthetics.”

Google AI Mode

“Why it fits \"Buy Once\":** Featuring the iconic E61 brew group, the Rocket Appartamento relies on thermosyphon circulation and heavy brass/copper componentry rather than fragile circuit boards.”

Google AI Mode

Products AI names

The specific Rocket items the engines put in front of CA shoppers.

  • Appartamento 0.1%
  • Appartamento TCA Espresso Machine 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Rocket.

How to read this

Bar is how often that brand is recommended in the same answer as Rocket, relative to the rest.

Slingso Managed Outcomes

How would Rocket grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Rocket.