AI Shelf Index · 2026 holiday shopping season
PetFusion AI shopping shelf share
🐾 Pet Supplies · 🇬🇧 UK · updated 12 Oct 2026
Standing
#95
Pet Supplies · UK
Shelf-share
0.1%
of UK answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Butternut Box
8.4%
KONG
6.0%
Royal Canin
5.3%
Purina
4.8%
Harringtons
4.2%
Hill's
4.0%
PetFusion
0.1%
The shoppers PetFusion wins
The same answers, sliced by the shopper the question implies — where PetFusion ranks best.
Where PetFusion wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#83
0.0%
Comparison
#23
1.1%
Validation
#45
0.3%
Purchase
#115
0.0%
Where the engines differ
What AI says about PetFusion
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed premium
17% mid, 83% premium
“PetFusion Ultimate Memory Foam Dog Bed Why it fits: Widely considered the gold standard for senior dogs with arthritis.”
Google AI Mode
“PetFusion Ultimate Memory Foam Dog Bed & Lounge Price:** Approx.”
Google AI Mode
“Quick Buyer's Advice for a 13-Year-Old with Your Specific Challenges: For Stiff Joints: Prioritize _solid_ memory foam (like PetFusion or zooplus dual-layer) over cheap poly-fill or flimsy foam flakes.”
Google AI Mode
“PetFusion Ultimate Memory Foam:** Widely recommended by vets as a gold-standard human-grade memory foam investment if your budget stretches for ultimate joint pain relief.”
Google AI Mode
Products AI names
The specific PetFusion items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as PetFusion.
How to read this
Bar is how often that brand is recommended in the same answer as PetFusion, relative to the rest.
PetFusion on other shelves
Slingso Managed Outcomes
How would PetFusion grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with PetFusion.