AI Shelf Index · 2026 holiday shopping season
Per4m AI shopping shelf share
💊 Supplements · 🇬🇧 UK · updated 12 Oct 2026
Standing
#70
Supplements · UK
Shelf-share
0.1%
of UK answers
Sentiment
75%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Myprotein
17.3%
Bulk
11.5%
Vitabiotics
6.6%
The Protein Works
2.8%
Huel
2.3%
Optimum Nutrition
2.0%
The shoppers Per4m wins
The same answers, sliced by the shopper the question implies — where Per4m ranks best.
Where Per4m wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#43
0.2%
Research
—
not surfaced
Comparison
#36
0.3%
Validation
—
not surfaced
Purchase
#51
0.1%
Where the engines differ
What AI says about Per4m
Observed from the answers themselves — not a score.
Sentiment
75% positive · no negative mentions
Price framing
framed budget
67% budget, 33% mid
“Per4m Isolate Zero 900g — £39.99 currently shown in shopping results.”
ChatGPT
“Navigating the big UK direct-to-consumer brands ( Myprotein , Bulk , The Protein Works , and budget disruptors like PER4M ) requires playing the discount game right.”
Google AI Mode
“PER4M Advanced Whey Protein Type: Whey Blend Price per serving: Generally sits around £0.64 to £0.75 standard pricing depending on the retailer.”
Google AI Mode
“Per4m Advanced Whey Protein — UK brand worth considering A reasonable option if you prefer a UK-based supplement company and like their flavours.”
ChatGPT
Products AI names
The specific Per4m items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Per4m.
How to read this
Bar is how often that brand is recommended in the same answer as Per4m, relative to the rest.
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Per4m.