AI Shelf Index · 2026 holiday shopping season
On Running AI shopping shelf share
🏃 Fitness & Outdoor · 🇺🇸 US · updated 12 Oct 2026
Standing
Outside top 40
was #38 · Fitness & Outdoor · US
Shelf-share
—
last measured 0.0%
Sentiment
100%
positive when AI last named it
On Running is outside the top 40 we publish for US fitness & outdoor this reading. It is still sold, and AI may still name it below that band.
Who's on the fitness & outdoor shelf
Brooks
9.8%
HOKA
9.4%
Lululemon
8.6%
WalkingPad
8.6%
UREVO
3.9%
Alo Yoga
3.5%
What AI said about On Running
From the last reading that named On Running on this shelf.
Sentiment
100% positive · no negative mentions
Price framing
framed premium
100% premium
“On Running Fit:** Snug, modern, and sleek.”
Google AI Mode
“Where to Look for Running Shoe Deals * REI Outlet offers ongoing clearance discounts on top-tier brands like Hoka, Brooks, and On Running.”
Google AI Mode
Shelved alongside
Brands the engines recommend in the same answers as On Running.
adidas
Brooks
Lululemon
HOKA
Nike
Asics
PUMA
Saucony
How to read this
Bar is how often that brand is recommended in the same answer as On Running, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with On Running.