AI Shelf Index · 2026 holiday shopping season
Mutant AI shopping shelf share
💊 Supplements · 🇨🇦 CA · updated 12 Oct 2026
Standing
#41
Supplements · CA
Shelf-share
0.4%
of CA answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Canadian Protein
9.1%
Jamieson
7.5%
Allmax Nutrition
4.2%
Webber Naturals
3.6%
Organika
3.5%
CanPrev
3.1%
Mutant
0.4%
The shoppers Mutant wins
The same answers, sliced by the shopper the question implies — where Mutant ranks best.
Where Mutant wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#25
0.4%
Comparison
#22
1.0%
Validation
#47
0.2%
Purchase
#23
0.8%
Where the engines differ
What AI says about Mutant
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
40% budget, 40% mid, 20% premium
“Mutant (Fit Foods) Focus:** Hardcore bodybuilding, mass gainers, and high-stimulant pre-workouts.”
Google AI Mode
“Standouts:** _Mutant Mass_ and _Mutant Madness_ .”
Google AI Mode
“Canadian Bulk Value:** Domestic brands like _PVL_ and _Mutant_ frequently offer bulk 1 kg tubs or BOGO deals that bring plain monohydrate down to roughly $0.22 to $0.33 per 5g serving.”
Google AI Mode
“Canadian Protein +1 Canadian Retail Brands (e.g., Allmax Isoflex, Mutant) Average Price: ~$135.00 to $140.00 CAD for a 5 lb (~75 servings) tub of Isolate.”
Google AI Mode
Products AI names
The specific Mutant items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Mutant.
How to read this
Bar is how often that brand is recommended in the same answer as Mutant, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Mutant.