AI Shelf Index · 2026 holiday shopping season

Matrix Nutrition AI shopping shelf share

💊 Supplements · 🇬🇧 UK · updated 12 Oct 2026

Standing

Outside top 40

was #23 · Supplements · UK

#39 outside top 40

Shelf-share

—

last measured 0.4%

0.3% outside top 40

Sentiment

67%

positive when AI last named it

Matrix Nutrition is outside the top 40 we publish for UK supplements this reading. It is still sold, and AI may still name it below that band.

Who's on the supplements shelf

1 Myprotein
17.3%
2 Bulk
11.5%
3 Vitabiotics
6.6%
4 The Protein Works
2.8%
5 Huel
2.3%
6 Optimum Nutrition
2.0%

What AI said about Matrix Nutrition

From the last reading that named Matrix Nutrition on this shelf.

Sentiment

67% positive · no negative mentions

Price framing

framed budget

67% budget, 33% mid

Shelved alongside

Brands the engines recommend in the same answers as Matrix Nutrition.

The Protein Works

Bulk

Myprotein

Applied Nutrition

Pure Source Nutrition

Cellucor

SCI-MX

Optimum Nutrition

How to read this

Bar is how often that brand is recommended in the same answer as Matrix Nutrition, relative to the rest.

Slingso Managed Outcomes

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Matrix Nutrition.