AI Shelf Index · 2026 holiday shopping season
Life Brand AI shopping shelf share
💊 Supplements · 🇨🇦 CA · updated 12 Oct 2026
Standing
#19
Supplements · CA
Shelf-share
0.8%
of CA answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Canadian Protein
9.1%
Jamieson
7.5%
Allmax Nutrition
4.2%
Webber Naturals
3.6%
Organika
3.5%
CanPrev
3.1%
The shoppers Life Brand wins
The same answers, sliced by the shopper the question implies — where Life Brand ranks best.
Where Life Brand wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#22
1.0%
Research
#13
1.1%
Comparison
#41
0.3%
Validation
#40
0.4%
Purchase
—
not surfaced
Where the engines differ
What AI says about Life Brand
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
83% budget, 17% mid
“What to buy: A simple vitamin D3 supplement, such as Life Brand, Jamieson or another reputable pharmacy brand.”
ChatGPT
“Best budget option: pharmacy house brand Ask for Life Brand Magnesium Bisglycinate at a Shoppers Drug Mart or Pharmaprix.”
ChatGPT
“My practical recommendation Compare the 1,000 IU vitamin D3 products from Jamieson, Webber Naturals, and Life Brand.”
ChatGPT
“Bone health | Vitamin D3, commonly available in 1,000 IU tablets | Jamieson, Webber Naturals, Life Brand | | 3.”
ChatGPT
Products AI names
The specific Life Brand items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Life Brand.
Nature's Bounty
A.Vogel
Estroven
How to read this
Bar is how often that brand is recommended in the same answer as Life Brand, relative to the rest.
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Life Brand.