AI Shelf Index · 2026 holiday shopping season
Jade AI shopping shelf share
🏃 Fitness & Outdoor · 🇺🇸 US · updated 12 Oct 2026
Standing
#53
Fitness & Outdoor · US
Shelf-share
0.2%
of US answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Brooks
9.8%
HOKA
9.4%
Lululemon
8.6%
WalkingPad
8.6%
UREVO
3.9%
Alo Yoga
3.5%
Jade
0.2%
The shoppers Jade wins
The same answers, sliced by the shopper the question implies — where Jade ranks best.
Where Jade wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#33
0.4%
Research
#17
0.8%
Comparison
—
not surfaced
Validation
#49
0.2%
Purchase
—
not surfaced
Where the engines differ
What AI says about Jade
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
50% mid, 50% premium
“🌿 Best if you want a natural-material look: Jade Cork The cork surface is particularly appealing for hot practice because it gets grippier with moisture, and it has a more minimalist/earthy aesthetic than most perform...”
ChatGPT
“If you want to narrow this down, let me know: Do you prefer a completely matte/smooth finish (like Alo/Lululemon) or a tactile natural rubber texture** (like Jade)?”
Google AI Mode
“Best grip/value: Jade Harmony At around $100, this is the one I'd consider if you tend to sweat or want zero slipping during Pilates transitions**.”
ChatGPT
“(YogaCompare) **4.”
ChatGPT
Products AI names
The specific Jade items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Jade.
How to read this
Bar is how often that brand is recommended in the same answer as Jade, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Jade.