AI Shelf Index · 2026 holiday shopping season
Gaiam AI shopping shelf share
🏃 Fitness & Outdoor · 🇺🇸 US · updated 12 Oct 2026
Standing
#45
Fitness & Outdoor · US
Shelf-share
0.2%
of US answers
Sentiment
89%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Brooks
9.8%
HOKA
9.4%
Lululemon
8.6%
WalkingPad
8.6%
UREVO
3.9%
Alo Yoga
3.5%
Gaiam
0.2%
The shoppers Gaiam wins
The same answers, sliced by the shopper the question implies — where Gaiam ranks best.
Where Gaiam wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#30
0.4%
Research
#12
1.3%
Comparison
—
not surfaced
Validation
#31
0.5%
Purchase
—
not surfaced
Where the engines differ
What AI says about Gaiam
Observed from the answers themselves — not a score.
Sentiment
89% positive · no negative mentions
Price framing
framed budget
100% budget
“What I'd choose for you: the Gaiam 10mm if you're mostly doing gentle yoga, stretching and low-impact exercises.”
ChatGPT
“(GearLab) - Budget: Gaiam Studio Flow — $39.99, 6mm cushioning.”
ChatGPT
“Best budget: Gaiam Performance Dry-Grip Yoga Mat — about $70.”
ChatGPT
“The Gaiam link goes to the brand's website; check its Performance Dry-Grip collection for the specific mat.* 1.”
ChatGPT
Products AI names
The specific Gaiam items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Gaiam.
How to read this
Bar is how often that brand is recommended in the same answer as Gaiam, relative to the rest.
Slingso Managed Outcomes
How would Gaiam grow its revenue from the AI Shopping Channel?
Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →
Prefer email? Send a note.
Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Gaiam.