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AI Shelf Index · 2026 holiday shopping season

Infantino AI shopping shelf share

🧸 Toys · 🇺🇸 US · updated 12 Oct 2026

Standing

#23

Toys · US

#23 #23

Shelf-share

0.6%

of US answers

0.6% 0.6%

Sentiment

100%

positive

No week-to-week change larger than the variation between readings.

Who's on the toys shelf

1 LEGO
16.6%
2 Magna-Tiles
15.3%
3 POP MART
8.4%
4 PicassoTiles
3.8%
5 Tonies
3.2%
6 Yoto
3.0%
⋯
23 Infantino
0.6%

The shoppers Infantino wins

The same answers, sliced by the shopper the question implies — where Infantino ranks best.

The New Shopper
#13

Where Infantino wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

—

not surfaced

Research

#13

1.6%

Comparison

—

not surfaced

Validation

—

not surfaced

Purchase

—

not surfaced

Where the engines differ

ChatGPT
0.6%
Google AI Mode
0.0%

What AI says about Infantino

Observed from the answers themselves — not a score.

Sentiment

100% positive · no negative mentions

Products AI names

The specific Infantino items the engines put in front of US shoppers.

  • 4-IN-1 TWIST & FOLD MUSICAL MOBILE GYM 0.2%
  • Sensory Balls, Blocks & Cups Activity Set 0.1%

Slingso Managed Outcomes

How would Infantino grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Infantino.