AI Shelf Index · 2026 holiday shopping season
Garmin AI shopping shelf share
🏃 Fitness & Outdoor · 🇬🇧 UK · updated 12 Oct 2026
Standing
#22
Fitness & Outdoor · UK
Shelf-share
1.2%
of UK answers
Sentiment
89%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Gymshark
5.9%
Sweaty Betty
5.8%
Brooks
5.8%
Adanola
5.5%
HOKA
5.4%
WalkingPad
4.3%
Garmin
1.2%
The shoppers Garmin wins
The same answers, sliced by the shopper the question implies — where Garmin ranks best.
Where Garmin wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
—
not surfaced
Validation
#5
5.4%
Purchase
#35
0.6%
Where the engines differ
What AI says about Garmin
Observed from the answers themselves — not a score.
Sentiment
89% positive · no negative mentions
Price framing
framed mid
57% mid, 43% premium
“covers Fitbit, Garmin, Xiaomi and Huawei, while TechRadar's 2026 testing particularly highlights the Xiaomi Smart Band 10, Samsung Galaxy Fit3, Fitbit Inspire 3 and Garmin vívosmart 5.”
ChatGPT
“It has roughly seven-day battery life and Garmin's Body Battery feature, but lacks built-in GPS.”
ChatGPT
“It bridges the gap between a high-end smartwatch and an elite sports tracker, offering multi-band GPS, daily suggested workouts , and Garmin's renowned Training Readiness score.”
Google AI Mode
“(Which?) Best for exercise/training: I'd lean toward Garmin rather than Fitbit.”
ChatGPT
Products AI names
The specific Garmin items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Garmin.
How to read this
Bar is how often that brand is recommended in the same answer as Garmin, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Garmin.