AI Shelf Index · 2026 holiday shopping season

Fujifilm AI shopping shelf share

🧸 Toys · 🇬🇧 UK · updated 12 Oct 2026

Standing

Outside top 40

was #18 · Toys · UK

#15 outside top 40

Shelf-share

—

last measured 0.9%

1.2% outside top 40

Sentiment

100%

positive when AI last named it

Fujifilm is outside the top 40 we publish for UK toys this reading. It is still sold, and AI may still name it below that band.

Who's on the toys shelf

1 LEGO
17.3%
2 Connetix Tiles
10.7%
3 POP MART
6.9%
4 Magna-Tiles
5.5%
5 Yoto
5.5%
6 Tonies
5.3%

What AI said about Fujifilm

From the last reading that named Fujifilm on this shelf.

Sentiment

100% positive · no negative mentions

Price framing

framed mid

50% mid, 50% premium

“The top-rated, kid-approved gift ideas for a 12-year-old girl that won't end up as a dud include: Fujifilm Instax Mini 12 Instant Camera** : A massive crowd-favourite that bridges the gap between digital and physical.”

Google AI Mode

“Instant camera A Fujifilm Instax camera is a strong tween gift because it becomes part of sleepovers, holidays and decorating bedrooms.”

ChatGPT

Shelved alongside

Brands the engines recommend in the same answers as Fujifilm.

LEGO

Sol de Janeiro

Squishmallows

Stanley

Abbott Lyon

Owala

Jellycat

Make It Real

How to read this

Bar is how often that brand is recommended in the same answer as Fujifilm, relative to the rest.

Fujifilm on other shelves

Slingso Managed Outcomes

How would Fujifilm grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Fujifilm.