AI Shelf Index · 2026 holiday shopping season
Fortcore AI shopping shelf share
💊 Supplements · 🇺🇸 US · updated 12 Oct 2026
Standing
#11
Supplements · US
Shelf-share
1.3%
of US answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Optimum Nutrition
8.3%
Thorne
6.4%
Nutricost
4.8%
Ritual
3.0%
Nature Made
2.8%
Transparent Labs
2.7%
The shoppers Fortcore wins
The same answers, sliced by the shopper the question implies — where Fortcore ranks best.
Where Fortcore wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
—
not surfaced
Validation
#4
3.1%
Purchase
—
not surfaced
Where the engines differ
What AI says about Fortcore
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Products AI names
The specific Fortcore items the engines put in front of US shoppers.
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Fortcore.