AI Shelf Index · 2026 holiday shopping season
DeerRun AI shopping shelf share
🏃 Fitness & Outdoor · 🇺🇸 US · updated 12 Oct 2026
Standing
#14
Fitness & Outdoor · US
Shelf-share
1.4%
of US answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Brooks
9.8%
HOKA
9.4%
Lululemon
8.6%
WalkingPad
8.6%
UREVO
3.9%
Alo Yoga
3.5%
DeerRun
1.4%
The shoppers DeerRun wins
The same answers, sliced by the shopper the question implies — where DeerRun ranks best.
Where DeerRun wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#27
0.6%
Research
—
not surfaced
Comparison
#18
1.0%
Validation
#17
1.4%
Purchase
#18
2.1%
Where the engines differ
What AI says about DeerRun
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
79% budget, 21% mid
“DeerRun Q2 Urban Plus — a good option to investigate if you want something beyond purely slow desk walking; current listing includes a 7% incline.”
ChatGPT
“DeerRun Q2 Urban** : An affordable entry point if you want to test out the under-desk lifestyle.”
Google AI Mode
“Best cheap option: DeerRun Q2 Urban Plus — currently around $189, with a 7% incline and a large number of customer reviews.”
ChatGPT
“(WIRED) - For a cheaper option: DeerRun Q1/Q2 models are around $139–149 currently, with the Q2 offering 7% incline.”
ChatGPT
Products AI names
The specific DeerRun items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as DeerRun.
How to read this
Bar is how often that brand is recommended in the same answer as DeerRun, relative to the rest.
DeerRun on other shelves
Slingso Managed Outcomes
How would DeerRun grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with DeerRun.