AI Shelf Index · 2026 holiday shopping season

British Heart Foundation AI shopping shelf share

💊 Supplements · 🇬🇧 UK · updated 12 Oct 2026

Standing

#25

Supplements · UK

#25 #25

Shelf-share

0.4%

of UK answers

0.4% 0.4%

Sentiment

0%

positive

No week-to-week change larger than the variation between readings.

Who's on the supplements shelf

1 Myprotein
17.3%
2 Bulk
11.5%
3 Vitabiotics
6.6%
4 The Protein Works
2.8%
5 Huel
2.3%
6 Optimum Nutrition
2.0%
⋯
25 British Heart Foundation
0.4%

The shoppers British Heart Foundation wins

The same answers, sliced by the shopper the question implies — where British Heart Foundation ranks best.

Where British Heart Foundation wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

—

not surfaced

Research

#7

1.0%

Comparison

—

not surfaced

Validation

—

not surfaced

Purchase

—

not surfaced

Where the engines differ

ChatGPT
0.0%
Google AI Mode
0.4%

What AI says about British Heart Foundation

Observed from the answers themselves — not a score.

Sentiment

0% positive · no negative mentions

“For the average UK adult, this roughly translates to: British Heart Foundation Women: Around 45g per day Men: Around 55.5g per day Holland & Barrett However, your actual ideal daily intake depends heavily on your life...”

Google AI Mode

“You can explore guidelines from organizations like the British Heart Foundation or the British Dietetic Association for more in-depth nutritional frameworks.”

Google AI Mode

Shelved alongside

Brands the engines recommend in the same answers as British Heart Foundation.

British Dietetic Association

How to read this

Bar is how often that brand is recommended in the same answer as British Heart Foundation, relative to the rest.

British Heart Foundation on other shelves

Slingso Managed Outcomes

How would British Heart Foundation grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with British Heart Foundation.