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AI Shelf Index › Holiday Shopping 2026 › Stories

Stories

The stories behind the shelf

Every finding we've pulled from the season, one shopper at a time. New ones land with each edition.

Month All September 2026August 2026
Category All Fitness & OutdoorOverallSupplementsPet SuppliesToysSkincareKitchen
Market All UKUSAll marketsAUCA
Two assistants, two different British fitness shelves

🇬🇧 Fitness & Outdoor · UK · September 2026

Two assistants, two different British fitness shelves

The same question, asked of ChatGPT and of Google AI Mode, comes back with a different brand at the top. Some names a...

Ninja rules the British kitchen — until you have money

🇬🇧 Kitchen · UK · August 2026

Ninja rules the British kitchen — until you have money

Ninja tops the shelf for nearly every UK cook. Ask as a buy-it-for-life premium cook, though, and it slips behind De'...

Cross the Atlantic and Lululemon drops to fourth

🇬🇧 Fitness & Outdoor · UK · August 2026

Cross the Atlantic and Lululemon drops to fourth

The British aesthetic athlete's shelf leads with Sweaty Betty, Adanola and Gymshark, with Lululemon back in fourth. C...

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