🇬🇧 Fitness & Outdoor · UK · August 2026
Cross the Atlantic and Lululemon drops to fourth
The British aesthetic athlete's shelf leads with Sweaty Betty, Adanola and Gymshark, with Lululemon back in fourth. Cross to Canada and it is number one by a distance.
The data
The Aesthetic Athlete
Sweaty Betty
21.0%
Adanola
20.4%
Gymshark
14.7%
The Rambler
HOKA
19.9%
Keen
16.1%
Brooks
11.3%
August 2026 edition. How we measure.
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