🇬🇧 Fitness & Outdoor · UK · September 2026
Two assistants, two different British fitness shelves
The same question, asked of ChatGPT and of Google AI Mode, comes back with a different brand at the top. Some names appear on one shelf and are entirely absent from the other.
The data
ChatGPT
HOKA
7.9%
WalkingPad
6.6%
Brooks
6.4%
Google AI Mode
Adanola
8.4%
HOKA
6.5%
Sweaty Betty
5.4%
September 2026 edition. How we measure.
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