🇬🇧 Kitchen · UK · August 2026
Ninja rules the British kitchen — until you have money
Ninja tops the shelf for nearly every UK cook. Ask as a buy-it-for-life premium cook, though, and it slips behind De'Longhi, Dualit and Sage.
The data
Most cooks → Ninja
Ninja
39.5%
Sage
11.9%
Cosori
6.7%
The premium cook → Ninja slips
De'Longhi
17.4%
Dualit
14.1%
Sage
13.4%
August 2026 edition. How we measure.
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