AI Shelf Index · 2026 holiday shopping season
Thames & Kosmos AI shopping shelf share
🧸 Toys · 🇺🇸 US · updated 12 Oct 2026
Standing
#37
Toys · US
Shelf-share
0.3%
of US answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
16.6%
Magna-Tiles
15.3%
POP MART
8.4%
PicassoTiles
3.8%
Tonies
3.2%
Yoto
3.0%
Thames & Kosmos
0.3%
The shoppers Thames & Kosmos wins
The same answers, sliced by the shopper the question implies — where Thames & Kosmos ranks best.
Where Thames & Kosmos wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
—
not surfaced
Validation
#20
1.0%
Purchase
#77
0.1%
Where the engines differ
What AI says about Thames & Kosmos
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
100% mid
“The Thames & Kosmos model projects star maps and space images.”
ChatGPT
“Room Decor & Immersive Stargazing * Thames & Kosmos Planetarium Projector — Transforms any bedroom ceiling into an accurate rotating star map or a gallery of deep-space nebulae and galaxies.”
Google AI Mode
“Thames & Kosmos 4-in-1 Planetarium Projector About $40 · Check the age label Turns a bedroom into a mini planetarium with stars, constellation patterns, and space images.”
ChatGPT
“Thames & Kosmos Orbiting Solar System Kit : A mechanical, battery-free STEM model kit where they build their own working orrery using gears to see how the Earth, Moon, and Sun orbit.”
Google AI Mode
Products AI names
The specific Thames & Kosmos items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Thames & Kosmos.
How to read this
Bar is how often that brand is recommended in the same answer as Thames & Kosmos, relative to the rest.
Slingso Managed Outcomes
How would Thames & Kosmos grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Thames & Kosmos.