AI Shelf Index · 2026 holiday shopping season
STAX AI shopping shelf share
🏃 Fitness & Outdoor · 🇦🇺 AU · updated 12 Oct 2026
Standing
#85
Fitness & Outdoor · AU
Shelf-share
0.2%
of AU answers
Sentiment
50%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
HOKA
6.2%
Asics
5.9%
LSKD
4.3%
Everfit
3.8%
Brooks
3.7%
Coleman
3.5%
STAX
0.2%
The shoppers STAX wins
The same answers, sliced by the shopper the question implies — where STAX ranks best.
Where STAX wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
#51
0.3%
Validation
#147
0.0%
Purchase
#89
0.1%
Where the engines differ
What AI says about STAX
Observed from the answers themselves — not a score.
Sentiment
50% positive · no negative mentions
Price framing
framed mid
100% mid
“STAX. The Vibe: Trendy, viral Australian aesthetic brands.”
Google AI Mode
“Buy for style second: shortlist Nimble, STAX.”
ChatGPT
“<Link url="https://stax.com.au/" title="Shop STAX."/> 5.”
ChatGPT
“Compare it with Elite Eleven and STAX for the look you prefer.”
ChatGPT
Products AI names
The specific STAX items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as STAX.
How to read this
Bar is how often that brand is recommended in the same answer as STAX, relative to the rest.
Slingso Managed Outcomes
How would STAX grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with STAX.