AI Shelf Index · 2026 holiday shopping season
Scanpan AI shopping shelf share
🍳 Kitchen · 🇦🇺 AU · updated 12 Oct 2026
Standing
#16
Kitchen · AU
Shelf-share
1.0%
of AU answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the kitchen shelf
Breville
18.7%
Ninja
18.3%
Philips
8.7%
Anko
5.1%
De'Longhi
3.7%
Weber
3.5%
The shoppers Scanpan wins
The same answers, sliced by the shopper the question implies — where Scanpan ranks best.
Where Scanpan wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#16
1.2%
Comparison
—
not surfaced
Validation
#27
0.3%
Purchase
#16
1.5%
Where the engines differ
What AI says about Scanpan
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
17% budget, 50% mid, 33% premium
“There are multiple reports of Scanpan stainless cookware lasting 10–25+ years.”
ChatGPT
“Stainless Steel (Essteele or Scanpan):** Multi-ply heavy-gauge stainless steel provides lifetime durability, safe high-heat searing, and zero chemical leaching.”
Google AI Mode
“Scanpan (CTX or Classic series)** A Danish staple widely available in Australia.”
Google AI Mode
“Multiclad Stainless Steel (The Lifetime Workhorse): Look at brands like Scanpan Impact or global gold-standards like All-Clad.”
Google AI Mode
Products AI names
The specific Scanpan items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Scanpan.
How to read this
Bar is how often that brand is recommended in the same answer as Scanpan, relative to the rest.
Slingso Managed Outcomes
How would Scanpan grow its revenue from the AI Shopping Channel?
Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →
Prefer email? Send a note.
Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Scanpan.