AI Shelf Index · 2026 holiday shopping season
Paw Patrol AI shopping shelf share
🧸 Toys · 🇨🇦 CA · updated 12 Oct 2026
Standing
#82
Toys · CA
Shelf-share
0.2%
of CA answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
19.0%
Magna-Tiles
10.6%
POP MART
4.9%
Yoto
3.3%
Tonies
2.5%
Connetix Tiles
2.4%
The shoppers Paw Patrol wins
The same answers, sliced by the shopper the question implies — where Paw Patrol ranks best.
Where Paw Patrol wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#25
0.8%
Research
—
not surfaced
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
#80
0.2%
Where the engines differ
What AI says about Paw Patrol
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
100% budget
“PAW Patrol Rescue Wheels Track Set** : Interactive vehicle play based on their favorite rescue pups.”
Google AI Mode
“(~$25 CAD) PAW Patrol Rescue Wheels/Themed Vehicles : The preschool obsession with the pups continues strong, especially with large-scale vehicle playsets.”
Google AI Mode
“Top Canadian Retailers for Toy Deals Toys \"R\" Us Canada:** Usually features massive flyer events, half-price clearance on select major brands (LEGO, Barbie, Hot Wheels, Paw Patrol), and extended holiday return windows.”
Google AI Mode
Products AI names
The specific Paw Patrol items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Paw Patrol.
How to read this
Bar is how often that brand is recommended in the same answer as Paw Patrol, relative to the rest.
Paw Patrol on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Paw Patrol.