AI Shelf Index · 2026 holiday shopping season
OXO AI shopping shelf share
🍳 Kitchen · 🇨🇦 CA · updated 12 Oct 2026
Standing
#87
Kitchen · CA
Shelf-share
0.0%
of CA answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the kitchen shelf
Ninja
16.3%
Breville
9.1%
Cosori
7.6%
De'Longhi
4.9%
Chefman
3.4%
Philips
3.3%
OXO
0.0%
The shoppers OXO wins
The same answers, sliced by the shopper the question implies — where OXO ranks best.
Where OXO wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#26
0.9%
Research
#47
0.0%
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
—
not surfaced
Where the engines differ
What AI says about OXO
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
33% budget, 67% mid
“The Globe and Mail Cast Iron / Carbon Steel: Lodge or Meyer Cast Iron , or an OXO Carbon Steel Skillet .”
Google AI Mode
Products AI names
The specific OXO items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as OXO.
How to read this
Bar is how often that brand is recommended in the same answer as OXO, relative to the rest.
OXO on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with OXO.