AI Shelf Index · 2026 holiday shopping season
Fellow AI shopping shelf share
🍳 Kitchen · 🇨🇦 CA · updated 12 Oct 2026
Standing
#69
Kitchen · CA
Shelf-share
0.1%
of CA answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the kitchen shelf
Ninja
16.3%
Breville
9.1%
Cosori
7.6%
De'Longhi
4.9%
Chefman
3.4%
Philips
3.3%
Fellow
0.1%
The shoppers Fellow wins
The same answers, sliced by the shopper the question implies — where Fellow ranks best.
Where Fellow wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#24
1.2%
Research
—
not surfaced
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
#31
0.5%
Where the engines differ
What AI says about Fellow
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed premium
100% premium
“Pairing a standalone high-end grinder (like a Baratza Encore ESP or Fellow Ode ) with a premium thermal drip machine (like a Moccamaster ) means if one part fails 10 years from now, you don't have to replace the whole...”
Google AI Mode
“(Tom's Guide) - ☕ Best for coffee enthusiasts: Fellow Aiden — about $499 CAD.”
ChatGPT
“(Tom's Guide) - Fellow Aiden — best for coffee enthusiasts: around $499 CAD.”
ChatGPT
Products AI names
The specific Fellow items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Fellow.
How to read this
Bar is how often that brand is recommended in the same answer as Fellow, relative to the rest.
Fellow on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Fellow.