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AI Shelf Index · 2026 holiday shopping season

Okocat AI shopping shelf share

🐾 Pet Supplies · 🇺🇸 US · updated 12 Oct 2026

Standing

#31

▲64 places

Pet Supplies · US

#34 #31

Shelf-share

0.4%

▲0.4

of US answers

0.1% 0.1%

Sentiment

100%

positive

Who's on the pet supplies shelf

Purina

18.4%

Hill's

7.5%

The Farmer's Dog

7.2%

Litter-Robot

5.3%

KONG

4.8%

Ollie

4.0%

⋯

Okocat

0.4%

The shoppers Okocat wins

The same answers, sliced by the shopper the question implies — where Okocat ranks best.

The Apartment Cat Parent

#14

Where Okocat wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#18

0.7%

Research

—

not surfaced

Comparison

#63

0.0%

Validation

#36

0.2%

Purchase

#100

0.1%

Where the engines differ

ChatGPT

0.1%

Google AI Mode

0.3%

What AI says about Okocat

Observed from the answers themselves — not a score.

Sentiment

100% positive · no negative mentions

Price framing

framed mid

100% mid

“Elsey’s Ultra_ or _Okocat Natural Wood_ ):** Hard-clumping, low-dust, scent-free clay or processed wood clumping litters trap ammonia instantly without throwing heavy artificial perfumes into a tight living room.”
Google AI Mode

“Try a crystal silica litter (which absorbs urine and dehydrates solid waste instantly—often sold as _PrettyLitter_ on a convenient subscription) or a fine-grain tofu/wood-based clumping litter ( _TofuCat_ or _Okocat_ ).”
Google AI Mode

“_Okocat Natural Wood Clumping Litter:_ Made from reclaimed sustainable wood, it naturally neutralizes ammonia odors at a molecular level without chemical additives or heavy perfumes.”
Google AI Mode

“The Non-Robot Secret: If you aren't ready to drop $400–$600 on a robot, switch to a high-grade clumping cassava or tofu litter (like Okocat or World's Best) instead of heavy clay.”
Google AI Mode

Products AI names

The specific Okocat items the engines put in front of US shoppers.

Super Soft Clumping Wood Cat Litter 0.1%
Fine-Grain Wood-Based Clumping Litter 0.0%
Natural Wood 0.0%
Super Soft Clumping Wood Unscented 0.0%
Super Soft Clumping Wood Unscented Cat Litter 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Okocat.

SmartyKat

How to read this

Bar is how often that brand is recommended in the same answer as Okocat, relative to the rest.

Slingso Managed Outcomes

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Okocat.