AI Shelf Index · 2026 holiday shopping season

Micro AI shopping shelf share

🧸 Toys · 🇬🇧 UK · updated 12 Oct 2026

Standing

#94

Toys · UK

#37 outside top 40

Shelf-share

0.1%

of UK answers

0.5% 0.1%

Sentiment

100%

positive

No week-to-week change larger than the variation between readings.

Who's on the toys shelf

1 LEGO
17.3%
2 Connetix Tiles
10.7%
3 POP MART
6.9%
4 Magna-Tiles
5.5%
5 Yoto
5.5%
6 Tonies
5.3%
⋯
94 Micro
0.1%

The shoppers Micro wins

The same answers, sliced by the shopper the question implies — where Micro ranks best.

Where Micro wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#26

0.7%

Research

—

not surfaced

Comparison

#34

0.3%

Validation

#27

0.7%

Purchase

#55

0.2%

Where the engines differ

ChatGPT
0.5%
Google AI Mode
0.3%

What AI says about Micro

Observed from the answers themselves — not a score.

Sentiment

100% positive · no negative mentions

Price framing

framed premium

100% premium

“Mini Micro scooter** For an adventurous toddler, this is a much more substantial present.”

ChatGPT

“Micro Mini Scooter Premium option · Check model and price Best for active children Encourages outdoor play, balance and coordination.”

ChatGPT

“<Link url="https://www.micro-scooters.co.uk" title="Shop at Micro Scooters UK"/> Prices are approximate UK guide prices, not guaranteed live checkout prices.”

ChatGPT

“Reddit · r/UKParenting Micro Scooters (Micro Mini 3-in-1 or Deluxe LED): A staple on the UK school run and park paths.”

Google AI Mode

Products AI names

The specific Micro items the engines put in front of UK shoppers.

  • Mini Deluxe LED Scooter 0.1%
  • Mini Deluxe Scooter 0.1%
  • Mini Micro Deluxe LED Gruffalo and Friends Design 0.1%
  • Micro Mini 3-in-1 0.0%
  • Mini Scooter 0.0%
  • Scooter Mini 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Micro.

How to read this

Bar is how often that brand is recommended in the same answer as Micro, relative to the rest.

Slingso Managed Outcomes

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Micro.