Brand · 2026 holiday shopping season
McFarlane AI shopping shelf share
Where the AI shopping assistants recommend McFarlane across the UK shelf for the 2026 holiday shopping season — strongest at #24 in UK toys.
Last updated 12 Oct 2026 · updated weekly on Monday through January 2027.
Where McFarlane stands
LEGO
What AI says about McFarlane
Pooled across every market it reaches — the deeper read lives on each market page.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
Shelved alongside
Masters of the Universe
Star Wars Black Series
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with McFarlane.