Live: The 2026 Holiday Shopping AI Shelf Index — which brands AI actually recommends. See the shelf

AI Shelf Index · 2026 holiday shopping season

Fussy Cat AI shopping shelf share

🐾 Pet Supplies · 🇦🇺 AU · updated 12 Oct 2026

Standing

#20

▲122 places

Pet Supplies · AU

#40 #20

Shelf-share

0.8%

▲0.8

of AU answers

0.4% 0.8%

Sentiment

100%

positive

Who's on the pet supplies shelf

Royal Canin

8.3%

Hill's

7.8%

Lyka Pet Food

7.5%

Black Hawk

6.1%

Purina

6.0%

ADVANCE

5.0%

⋯

Fussy Cat

0.8%

The shoppers Fussy Cat wins

The same answers, sliced by the shopper the question implies — where Fussy Cat ranks best.

The Apartment Cat Parent

#14

The New Shopper

#45

Where Fussy Cat wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#70

0.1%

Research

#14

1.6%

Comparison

—

not surfaced

Validation

#44

0.3%

Purchase

—

not surfaced

Where the engines differ

ChatGPT

0.6%

Google AI Mode

0.2%

What AI says about Fussy Cat

Observed from the answers themselves — not a score.

Sentiment

100% positive · no negative mentions

Price framing

framed budget

100% budget

“It forces a fast-eater/fussy cat to slow down and engages their brain for 15+ minutes.”
Google AI Mode

“Fussy Cat wet food Australian-made option A practical starting point if you want accessible prices and several flavours to test.”
ChatGPT

“77PAWS Fussy Cat Pouches (Supermarket): Widely found in Aussie supermarkets, their meat-heavy pouches (like kangaroo or chicken flavours) appeal strongly to fussy eaters.”
Google AI Mode

“Fussy Cat Grain Free Wet Food Best first try A practical starting point for fussy eaters, with different flavours and textures and broad availability through Australian supermarkets and pet retailers.”
ChatGPT

Products AI names

The specific Fussy Cat items the engines put in front of AU shoppers.

Grain Free Wet Food 0.1%
Pouches 0.1%
wet food 0.1%
Grain Free 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Fussy Cat.

Oz-Pet

How to read this

Bar is how often that brand is recommended in the same answer as Fussy Cat, relative to the rest.

Slingso Managed Outcomes

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Fussy Cat.