AI Shelf Index · 2026 holiday shopping season
Fat Brain AI shopping shelf share
🧸 Toys · 🇦🇺 AU · updated 12 Oct 2026
Standing
Outside top 40
was #25 · Toys · AU
Shelf-share
—
last measured 0.1%
Sentiment
100%
positive when AI last named it
Fat Brain is outside the top 40 we publish for AU toys this reading. It is still sold, and AI may still name it below that band.
Who's on the toys shelf
LEGO
17.1%
Connetix Tiles
5.3%
Magna-Tiles
4.6%
Step2
4.3%
Springfree Trampoline
3.5%
Vuly
3.2%
What AI said about Fat Brain
From the last reading that named Fat Brain on this shelf.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
67% budget, 33% mid
Shelved alongside
Brands the engines recommend in the same answers as Fat Brain.
LeapFrog
Generic 2-in-1 Toddler Mini-Trike / Balance Bike
Trixie
Step2
Anko
Le Toy Van
Little Tikes
Mobi
How to read this
Bar is how often that brand is recommended in the same answer as Fat Brain, relative to the rest.
Fat Brain on other shelves
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Fat Brain.