AI Shelf Index · 2026 holiday shopping season
33Fuel AI shopping shelf share
💊 Supplements · 🇬🇧 UK · updated 12 Oct 2026
Standing
Outside top 40
was #27 · Supplements · UK
Shelf-share
—
last measured 0.4%
Sentiment
100%
positive when AI last named it
33Fuel is outside the top 40 we publish for UK supplements this reading. It is still sold, and AI may still name it below that band.
Who's on the supplements shelf
Myprotein
17.3%
Bulk
11.5%
Vitabiotics
6.6%
The Protein Works
2.8%
Huel
2.3%
Optimum Nutrition
2.0%
What AI said about 33Fuel
From the last reading that named 33Fuel on this shelf.
Sentiment
100% positive · no negative mentions
Price framing
framed premium
100% premium
“(33Fuel) The important caveat is that the serving is only 5g and supplies about 2.6g protein and 0.9g fibre.”
ChatGPT
“(33Fuel) Verdict: excellent greens convenience product, not a muscle-preservation product.”
ChatGPT
“Current UK comparisons put Huel around £1.50 and 33Fuel around £0.95.”
ChatGPT
“33Fuel — best if you want a transparent, simple greens product.”
ChatGPT
Shelved alongside
Brands the engines recommend in the same answers as 33Fuel.
Huel
Rheal
Applied Nutrition
Proto-col
AG1
Myprotein
Lean Greens
How to read this
Bar is how often that brand is recommended in the same answer as 33Fuel, relative to the rest.
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with 33Fuel.