AI Shelf Index · 2026 holiday shopping season
Wingspan AI shopping shelf share
🧸 Toys · 🇨🇦 CA · updated 12 Oct 2026
Standing
#53
Toys · CA
Shelf-share
0.3%
of CA answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
19.0%
Magna-Tiles
10.6%
POP MART
4.9%
Yoto
3.3%
Tonies
2.5%
Connetix Tiles
2.4%
Wingspan
0.3%
The shoppers Wingspan wins
The same answers, sliced by the shopper the question implies — where Wingspan ranks best.
Where Wingspan wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#12
2.0%
Research
—
not surfaced
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
—
not surfaced
Where the engines differ
What AI says about Wingspan
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
100% mid
“Wingspan — best “wow, that's a nice gift” 1–5 players ~40–70 min This is probably my #1 recommendation for an adult gift.”
ChatGPT
“Dune: Imperium — for the serious gamer If the recipient already owns Catan/Azul/Wingspan and wants something substantially deeper, look here.”
ChatGPT
“As a rough example, the current results show Azul around C$34, Catan around C$57–60, Ticket to Ride around C$53, and Wingspan around C$80–90.”
ChatGPT
“BoardGameGeek’s current bestseller tracking still has perennial titles like Wingspan and Codenames showing strong sales activity, while newer titles are continually entering the market.”
ChatGPT
Products AI names
The specific Wingspan items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Wingspan.
How to read this
Bar is how often that brand is recommended in the same answer as Wingspan, relative to the rest.
Wingspan on other shelves
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Wingspan.