AI Shelf Index · 2026 holiday shopping season
Azul AI shopping shelf share
🧸 Toys · 🇨🇦 CA · updated 12 Oct 2026
Standing
#100
Toys · CA
Shelf-share
0.1%
of CA answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
19.0%
Magna-Tiles
10.6%
POP MART
4.9%
Yoto
3.3%
Tonies
2.5%
Connetix Tiles
2.4%
Azul
0.1%
The shoppers Azul wins
The same answers, sliced by the shopper the question implies — where Azul ranks best.
Where Azul wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#15
1.6%
Research
—
not surfaced
Comparison
—
not surfaced
Validation
#74
0.1%
Purchase
—
not surfaced
Where the engines differ
What AI says about Azul
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
100% mid
“Azul — best all-around gift 2–4 players ~30–45 min Beautiful components, easy to learn, but surprisingly competitive.”
ChatGPT
“Dune: Imperium — for the serious gamer If the recipient already owns Catan/Azul/Wingspan and wants something substantially deeper, look here.”
ChatGPT
“As a rough example, the current results show Azul around C$34, Catan around C$57–60, Ticket to Ride around C$53, and Wingspan around C$80–90.”
ChatGPT
“Azul Vibe:** Abstract, tactile, and cutthroat in a polite way.”
Google AI Mode
Products AI names
The specific Azul items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Azul.
How to read this
Bar is how often that brand is recommended in the same answer as Azul, relative to the rest.
Azul on other shelves
Slingso Managed Outcomes
How would Azul grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Azul.