AI Shelf Index · 2026 holiday shopping season
Wingspan AI shopping shelf share
🧸 Toys · 🇦🇺 AU · updated 12 Oct 2026
Standing
#15
Toys · AU
Shelf-share
1.1%
of AU answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
17.1%
Connetix Tiles
5.3%
Magna-Tiles
4.6%
Step2
4.3%
Springfree Trampoline
3.5%
Vuly
3.2%
Wingspan
1.1%
The shoppers Wingspan wins
The same answers, sliced by the shopper the question implies — where Wingspan ranks best.
Where Wingspan wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#4
4.3%
Research
—
not surfaced
Comparison
—
not surfaced
Validation
#120
0.1%
Purchase
—
not surfaced
Where the engines differ
What AI says about Wingspan
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
67% mid, 33% premium
“Wingspan** — Widely praised as one of the most relaxing yet strategically engaging engine-builders.”
Google AI Mode
“My shortlist [Wingspan]() $79.95 [Cascadia]() $48.98 [Heat: Pedal to the Metal]() $109.99 [7 Wonders Duel]() $48.00 - Wingspan — Probably the safest all-rounder.”
ChatGPT
“(The Gamesmen) - Cascadia — Excellent if you want something relaxing rather than aggressively competitive.”
ChatGPT
“Deck-building + worker placement, with considerably more depth than Wingspan.”
ChatGPT
Products AI names
The specific Wingspan items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Wingspan.
Heat: Pedal to the Metal
Scythe
Betrayal at House on the Hill
How to read this
Bar is how often that brand is recommended in the same answer as Wingspan, relative to the rest.
Wingspan on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Wingspan.