AI Shelf Index · 2026 holiday shopping season
Azul AI shopping shelf share
🧸 Toys · 🇦🇺 AU · updated 12 Oct 2026
Standing
#28
Toys · AU
Shelf-share
0.6%
of AU answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
17.1%
Connetix Tiles
5.3%
Magna-Tiles
4.6%
Step2
4.3%
Springfree Trampoline
3.5%
Vuly
3.2%
Azul
0.6%
The shoppers Azul wins
The same answers, sliced by the shopper the question implies — where Azul ranks best.
Where Azul wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#13
2.0%
Research
—
not surfaced
Comparison
—
not surfaced
Validation
#76
0.2%
Purchase
—
not surfaced
Where the engines differ
What AI says about Azul
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
67% mid, 33% premium
“Here are the best board games for adults across a few distinct styles, all well-suited for a 24-year-old collector's shelf or game night: * Azul — A gorgeous, tactile tile-drafting strategy game where you decorate a r...”
Google AI Mode
“The current search results show, for example, 7 Wonders Duel around A$30–45 from some sellers, while Azul is appearing around A$55–60; that gives you useful benchmarks for deciding whether a Black Friday deal is actua...”
ChatGPT
“Azul Best tactile game 2–4 players Draft glossy, colourful tiles and arrange them into a decorative mosaic.”
ChatGPT
“Wingspan and Azul are stronger picks when you want something that feels special to unwrap.”
ChatGPT
Products AI names
The specific Azul items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Azul.
How to read this
Bar is how often that brand is recommended in the same answer as Azul, relative to the rest.
Azul on other shelves
Slingso Managed Outcomes
How would Azul grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Azul.