AI Shelf Index · 2026 holiday shopping season
UNO AI shopping shelf share
🧸 Toys · 🇬🇧 UK · updated 12 Oct 2026
Standing
#184
Toys · UK
Shelf-share
0.0%
of UK answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
17.3%
Connetix Tiles
10.7%
POP MART
6.9%
Magna-Tiles
5.5%
Yoto
5.5%
Tonies
5.3%
The shoppers UNO wins
The same answers, sliced by the shopper the question implies — where UNO ranks best.
Where UNO wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#72
0.1%
Comparison
#73
0.0%
Validation
—
not surfaced
Purchase
#83
0.0%
Where the engines differ
What AI says about UNO
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
100% budget
“(Smyths Toys) - UNO Show 'Em No Mercy Extreme — £19.99 and currently on Smyths' Top Toys list.”
ChatGPT
“Other strong 10-year-old choices - UNO and strategy card games — still surprisingly popular with this age group.”
ChatGPT
“High-Energy / Interactive Games : Fast-paced or chaotic group games like UNO Show 'Em No Mercy** are huge hits on the playground and great for getting the whole family involved on Christmas afternoon.”
Google AI Mode
Products AI names
The specific UNO items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as UNO.
How to read this
Bar is how often that brand is recommended in the same answer as UNO, relative to the rest.
UNO on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with UNO.