AI Shelf Index · 2026 holiday shopping season

Learning Resources AI shopping shelf share

🧸 Toys · 🇬🇧 UK · updated 12 Oct 2026

Standing

#16

Toys · UK

#8 #16

Shelf-share

0.9%

of UK answers

2.2% 0.9%

Sentiment

100%

positive

No week-to-week change larger than the variation between readings.

Who's on the toys shelf

1 LEGO
17.3%
2 Connetix Tiles
10.7%
3 POP MART
6.9%
4 Magna-Tiles
5.5%
5 Yoto
5.5%
6 Tonies
5.3%
⋯
16 Learning Resources
0.9%

The shoppers Learning Resources wins

The same answers, sliced by the shopper the question implies — where Learning Resources ranks best.

Where Learning Resources wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#23

0.7%

Research

#14

2.1%

Comparison

#9

2.2%

Validation

—

not surfaced

Purchase

#90

0.0%

Where the engines differ

ChatGPT
0.2%
Google AI Mode
1.7%

What AI says about Learning Resources

Observed from the answers themselves — not a score.

Sentiment

100% positive · no negative mentions

Price framing

framed budget

71% budget, 29% mid

“Learning Resources Fizzy Volcano Preschool Science Lab Type: Hands-on educational / STEM Best For:** Cause-and-effect reasoning, early chemistry, and inquisitive minds.”

Google AI Mode

“(ToyScout) - [Learning Resources Kanoodle Puzzle Game]() — good for travel, quiet time and problem solving.”

ChatGPT

“🔢 Maths skills - Learning Resources Numberblocks MathLink Cubes Helps children understand counting, number bonds and simple maths through hands-on play.”

ChatGPT

“(Which?) My top picks [Little Dutch Building Blocks]() £15.95 [Learning Resources 1-2-3 Build It!”

ChatGPT

Products AI names

The specific Learning Resources items the engines put in front of UK shoppers.

  • Spike the Hedgehog 0.2%
  • 1-2-3 Build It! Car-Plane-Boat 0.1%
  • CBeebies counting and patterning toy 0.1%
  • Hedgehog Quills (Pincer Grasp / Colour-Sorting Toy) 0.1%
  • MathLink Cubes Numberblocks Activity Set 0.1%
  • MathLink Cubes Numberblocks Activity Sets 0.1%
  • Spike the Fine Motor Hedgehog 0.1%
  • Counting and Sorting Toys 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Learning Resources.

How to read this

Bar is how often that brand is recommended in the same answer as Learning Resources, relative to the rest.

Slingso Managed Outcomes

How would Learning Resources grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Learning Resources.