AI Shelf Index · 2026 holiday shopping season
Skillmatics AI shopping shelf share
🧸 Toys · 🇺🇸 US · updated 12 Oct 2026
Standing
#24
Toys · US
Shelf-share
0.6%
of US answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
16.6%
Magna-Tiles
15.3%
POP MART
8.4%
PicassoTiles
3.8%
Tonies
3.2%
Yoto
3.0%
Skillmatics
0.6%
The shoppers Skillmatics wins
The same answers, sliced by the shopper the question implies — where Skillmatics ranks best.
Where Skillmatics wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#54
0.2%
Comparison
—
not surfaced
Validation
#13
1.6%
Purchase
—
not surfaced
Where the engines differ
What AI says about Skillmatics
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
100% budget
“Ages 6–8 (Early Elementary) Skillmatics Foil Fun / Mess-Free Craft Kits** — Zero-mess art kits (like Unicorns & Princesses) that let kids create shiny foil art without ruining the kitchen table.”
Google AI Mode
“Skillmatics Board Games or "Found It!" Card Games _Why it’s a hit:_ Games like _Found It!_ (a scavenger hunt game) are fast-paced, highly engaging, and great for building focus.”
Google AI Mode
Products AI names
The specific Skillmatics items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Skillmatics.
How to read this
Bar is how often that brand is recommended in the same answer as Skillmatics, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Skillmatics.