AI Shelf Index · 2026 holiday shopping season

KingSmith AI shopping shelf share

🏃 Fitness & Outdoor · 🇬🇧 UK · updated 12 Oct 2026

Standing

#38

Fitness & Outdoor · UK

#31 #38

Shelf-share

0.5%

of UK answers

0.8% 0.5%

Sentiment

71%

positive

No week-to-week change larger than the variation between readings.

Who's on the fitness & outdoor shelf

1 Gymshark
5.9%
2 Sweaty Betty
5.8%
3 Brooks
5.8%
4 Adanola
5.5%
5 HOKA
5.4%
6 WalkingPad
4.3%
⋯
38 KingSmith
0.5%

The shoppers KingSmith wins

The same answers, sliced by the shopper the question implies — where KingSmith ranks best.

Where KingSmith wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

—

not surfaced

Research

#13

1.9%

Comparison

—

not surfaced

Validation

#34

0.8%

Purchase

—

not surfaced

Where the engines differ

ChatGPT
0.1%
Google AI Mode
0.9%

What AI says about KingSmith

Observed from the answers themselves — not a score.

Sentiment

71% positive · no negative mentions

Price framing

framed premium

100% premium

“Premium tier ( £ 𝟐 𝟎 𝟎to £400\\+ ):** Name-brand folding pads (like original Kingsmith WalkingPad models or heavy-duty under-desk setups) cost more.”

Google AI Mode

“Premium Tier (£250 – £500+): High-end models from specialized fitness brands (like KingSmith WalkingPad or LifeSpan).”

Google AI Mode

“Premium Tier (£400 – £1,100+): High-end brands like Kingsmith WalkingPad or official WalkingPad UK folding models.”

Google AI Mode

Products AI names

The specific KingSmith items the engines put in front of UK shoppers.

  • WalkingPad 0.8%
  • WalkingPad P1 Starter Bundle 0.2%
  • WalkingPad G1 0.1%

Shelved alongside

Brands the engines recommend in the same answers as KingSmith.

How to read this

Bar is how often that brand is recommended in the same answer as KingSmith, relative to the rest.

Slingso Managed Outcomes

How would KingSmith grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with KingSmith.