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AI Shelf Index · 2026 holiday shopping season

Black Lord AI shopping shelf share

🏃 Fitness & Outdoor · 🇦🇺 AU · updated 12 Oct 2026

Standing

#16

Fitness & Outdoor · AU

#30 #16

Shelf-share

1.2%

of AU answers

0.9% 1.2%

Sentiment

82%

positive

No week-to-week change larger than the variation between readings.

Who's on the fitness & outdoor shelf

1 HOKA
6.2%
2 Asics
5.9%
3 LSKD
4.3%
4 Everfit
3.8%
5 Brooks
3.7%
6 Coleman
3.5%
⋯
16 Black Lord
1.2%

The shoppers Black Lord wins

The same answers, sliced by the shopper the question implies — where Black Lord ranks best.

The New Shopper
#6

Where Black Lord wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#28

1.0%

Research

#19

1.1%

Comparison

#12

2.4%

Validation

#12

1.9%

Purchase

#23

1.2%

Where the engines differ

ChatGPT
0.9%
Google AI Mode
2.1%

What AI says about Black Lord

Observed from the answers themselves — not a score.

Sentiment

82% positive · no negative mentions

Price framing

framed budget

76% budget, 18% mid, 6% premium

“Black LORD — ~$182: Very cheap and highly rated on the current listing, but I'd treat it primarily as a walking/light jogging machine rather than a serious running treadmill.”

ChatGPT

“🥉 Black LORD Walking Pad — cheapest good option 4.”

ChatGPT

“It commands a higher price tag than budget local warehouse brands like Everfit or Black Lord.”

Google AI Mode

“💵 Cheapest decent option: Black Lord [Black LORD Walking Pad Treadmill Foldable]() $189.85 Around $170–190 AUD currently.”

ChatGPT

Products AI names

The specific Black Lord items the engines put in front of AU shoppers.

  • Walking Pad 0.3%
  • Folding Electric Incline Walking Pad (MR8-H / MS2 Series) 0.3%
  • X7-H / X7 Series 0.2%
  • 2.4HP Foldable Walking Pad 0.1%
  • 38cm Walking Pad 0.1%
  • Black Lord Series 0.1%
  • Incline Walking Pad 0.1%
  • MR8-H / LT9-H Series 0.1%

Shelved alongside

Brands the engines recommend in the same answers as Black Lord.

Everfit

KingSmith

Lifespan Fitness

Advwin

Powertrain

Costway

FOUSAE

Sportnow

How to read this

Bar is how often that brand is recommended in the same answer as Black Lord, relative to the rest.

Black Lord on other shelves

🇬🇧 UK Fitness & Outdoor · # All markets →

Slingso Managed Outcomes

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Black Lord.