AI Shelf Index · 2026 holiday shopping season
Black Lord AI shopping shelf share
🏃 Fitness & Outdoor · 🇬🇧 UK · updated 12 Oct 2026
Standing
#43
Fitness & Outdoor · UK
Shelf-share
0.4%
of UK answers
Sentiment
67%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Gymshark
5.9%
Sweaty Betty
5.8%
Brooks
5.8%
Adanola
5.5%
HOKA
5.4%
WalkingPad
4.3%
Black Lord
0.4%
The shoppers Black Lord wins
The same answers, sliced by the shopper the question implies — where Black Lord ranks best.
Where Black Lord wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#15
1.8%
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
—
not surfaced
Where the engines differ
What AI says about Black Lord
Observed from the answers themselves — not a score.
Sentiment
67% positive · no negative mentions
Price framing
framed mid
33% budget, 67% mid
Products AI names
The specific Black Lord items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Black Lord.
How to read this
Bar is how often that brand is recommended in the same answer as Black Lord, relative to the rest.
Black Lord on other shelves
Slingso Managed Outcomes
How would Black Lord grow its revenue from the AI Shopping Channel?
Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →
Prefer email? Send a note.
Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Black Lord.