AI Shelf Index · 2026 holiday shopping season

Everfit AI shopping shelf share

🏃 Fitness & Outdoor · 🇦🇺 AU · updated 12 Oct 2026

Standing

#4

Fitness & Outdoor · AU

#7 #4

Shelf-share

3.8%

of AU answers

2.3% 3.8%

Sentiment

81%

positive

No week-to-week change larger than the variation between readings.

Who's on the fitness & outdoor shelf

1 HOKA
6.2%
2 Asics
5.9%
3 LSKD
4.3%
4 Everfit
3.8%
5 Brooks
3.7%
6 Coleman
3.5%

The shoppers Everfit wins

The same answers, sliced by the shopper the question implies — where Everfit ranks best.

Where Everfit wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#11

2.2%

Research

#17

1.1%

Comparison

#8

3.3%

Validation

#8

2.5%

Purchase

#2

7.0%

Where the engines differ

ChatGPT
3.6%
Google AI Mode
2.8%

What AI says about Everfit

Observed from the answers themselves — not a score.

Sentiment

81% positive · 4% negative

Price framing

framed budget

85% budget, 15% mid

“Everfit: lots of inexpensive models, but I'd be cautious.”

ChatGPT

“(ProductReview.com.au) What I'd look for For daily walking while working / watching TV, I'd prioritise: 1.”

ChatGPT

“What I'd buy For actual running: Everfit ~$379.”

ChatGPT

“Current Australian comparisons put Everfit's full-size folding models around 12–14 km/h, with some versions offering manual incline, making them considerably more suitable for jogging than basic walking pads.”

ChatGPT

Products AI names

The specific Everfit items the engines put in front of AU shoppers.

  • Electric Walking Pad 0.7%
  • Electric Folding Treadmill 3.5HP 0.4%
  • 2-in-1 Folding Walking Pad / Treadmill 0.2%
  • Electric Folding Treadmill 0.2%
  • Electric Treadmill 0.2%
  • Electric Walking Pad Treadmill 0.2%
  • 3-in-1 Walking Pad 0.1%
  • 3-in-1 0.1%

Shelved alongside

Brands the engines recommend in the same answers as Everfit.

LSG

Powertrain

TOPUTURE

How to read this

Bar is how often that brand is recommended in the same answer as Everfit, relative to the rest.

Slingso Managed Outcomes

How would Everfit grow its revenue from the AI Shopping Channel?

Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →

Prefer email? Send a note.

Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Everfit.