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AI Shelf Index · 2026 holiday shopping season

Thorpe Toys AI shopping shelf share

🧸 Toys · 🇨🇦 CA · updated 12 Oct 2026

Standing

#49

Toys · CA

#19 outside top 40

Shelf-share

0.3%

of CA answers

0.1% 0.3%

Sentiment

100%

positive

No week-to-week change larger than the variation between readings.

Who's on the toys shelf

LEGO

19.0%

Magna-Tiles

10.6%

POP MART

4.9%

Yoto

3.3%

Tonies

2.5%

Connetix Tiles

2.4%

⋯

Thorpe Toys

0.3%

The shoppers Thorpe Toys wins

The same answers, sliced by the shopper the question implies — where Thorpe Toys ranks best.

The Hot-Toy Grandparent

#13

Where Thorpe Toys wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#165

0.0%

Research

#62

0.1%

Comparison

#13

1.4%

Validation

#117

0.0%

Purchase

—

not surfaced

Where the engines differ

ChatGPT

0.6%

Google AI Mode

0.0%

What AI says about Thorpe Toys

Observed from the answers themselves — not a score.

Sentiment

100% positive · no negative mentions

Price framing

framed budget

100% budget

“Thorpe Toys — my favourite for ages 3–7 Thorpe Toys This is the sort of gift I think a grandparent can feel particularly good about.”
ChatGPT

“(Thorpe Toys) The wooden school bus is $25, comes with four wooden passengers and is particularly good for preschoolers who like vehicles and pretend play.”
ChatGPT

“🥇 Thorpe Toys — best combination of Canadian-made + price + durability + easy shipping 2.”
ChatGPT

“For example, PlaSmart is Canadian but manufactures internationally, whereas Waterloo, Ontario-based Thorpe Toys makes wooden toys in Canada.”
ChatGPT

Products AI names

The specific Thorpe Toys items the engines put in front of CA shoppers.

Wooden School Bus 0.2%
wooden cars and trains 0.1%
Classic wooden vehicles 0.0%
Thorpe Toys wooden vehicles 0.0%
wooden toys 0.0%
wooden vehicles, puzzles or traditional games 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Thorpe Toys.

Bamboletta

Peter's Wooden Toys

How to read this

Bar is how often that brand is recommended in the same answer as Thorpe Toys, relative to the rest.

Slingso Managed Outcomes

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Thorpe Toys.