AI Shelf Index · 2026 holiday shopping season

Egofit AI shopping shelf share

🏃 Fitness & Outdoor · 🇺🇸 US · updated 12 Oct 2026

Standing

#48

Fitness & Outdoor · US

#29 outside top 40

Shelf-share

0.2%

of US answers

0.6% 0.2%

Sentiment

89%

positive

No week-to-week change larger than the variation between readings.

Who's on the fitness & outdoor shelf

1 Brooks
9.8%
2 HOKA
9.4%
3 Lululemon
8.6%
4 WalkingPad
8.6%
5 UREVO
3.9%
6 Alo Yoga
3.5%
⋯
48 Egofit
0.2%

The shoppers Egofit wins

The same answers, sliced by the shopper the question implies — where Egofit ranks best.

Where Egofit wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#32

0.4%

Research

#28

0.3%

Comparison

#17

1.0%

Validation

—

not surfaced

Purchase

#52

0.1%

Where the engines differ

ChatGPT
0.6%
Google AI Mode
0.1%

What AI says about Egofit

Observed from the answers themselves — not a score.

Sentiment

89% positive · 11% negative

Price framing

framed mid

50% mid, 50% premium

“Egofit Walker Pro — best for a genuinely tiny room. This is the one I'd investigate if your spare room is really* cramped.”

ChatGPT

“🏠 Best small apartment option: Egofit Walker Pro M1 Choose this if: - Storage space is your biggest concern - You have a small desk area - You don’t need jogging speed The tradeoff is a smaller walking area.”

ChatGPT

“Women's Health specifically flags the shorter belt as a limitation on the compact Egofit, for example.”

ChatGPT

“(Home Gym Verdict) - For a tiny apartment/office: Egofit Walker Pro M1 — unusually compact, with a 16.5-inch walking belt and fixed 5% incline.”

ChatGPT

Products AI names

The specific Egofit items the engines put in front of US shoppers.

  • Walker Pro M1 0.2%
  • Walker Pro 0.1%

Shelved alongside

Brands the engines recommend in the same answers as Egofit.

How to read this

Bar is how often that brand is recommended in the same answer as Egofit, relative to the rest.

Slingso Managed Outcomes

How would Egofit grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Egofit.