AI Shelf Index · 2026 holiday shopping season
Bowflex AI shopping shelf share
🏃 Fitness & Outdoor · 🇺🇸 US · updated 12 Oct 2026
Standing
#64
Fitness & Outdoor · US
Shelf-share
0.1%
of US answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Brooks
9.8%
HOKA
9.4%
Lululemon
8.6%
WalkingPad
8.6%
UREVO
3.9%
Alo Yoga
3.5%
Bowflex
0.1%
The shoppers Bowflex wins
The same answers, sliced by the shopper the question implies — where Bowflex ranks best.
Where Bowflex wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#36
0.3%
Research
#34
0.2%
Comparison
—
not surfaced
Validation
#13
1.8%
Purchase
—
not surfaced
Where the engines differ
What AI says about Bowflex
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed premium
100% premium
“Strength & Mobility (Zero Footprint) Adjustable Kettlebell or Dumbbell Pair: _Top Pick:_ Bowflex SelectTech or a single adjustable cast-iron kettlebell (like a Adjustable Kettlebell from Rep Fitness or Stamina ).”
Google AI Mode
“The Bowflex 552, for example, goes from 5 to 52.5 lb.”
ChatGPT
Products AI names
The specific Bowflex items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Bowflex.
How to read this
Bar is how often that brand is recommended in the same answer as Bowflex, relative to the rest.
Bowflex on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Bowflex.